B2B Marketing Executive – Lead Generation 

Sanctuary Graduates

Role: B2B Marketing Executive – Lead Generation 

Company: Sanctuary Graduates – The Early Careers and Diversity Experts

Package:

• Salary: £27-32k depending on experience
• Bonus: Performance related bonuses
• Benefits: Private health insurance; 25 days holiday; Much more
• Location: Norwich, Norfolk (4 days per week in the office)
• Start: ASAP

Summary:

• Do you want to drive the growth for our established best-in-class recruitment product? We are Sanctuary Graduates (The Early Careers and Diversity Experts) .
• We have an impressive array of happy, long-term clients including KPMG, ghd, Müller, Stagecoach, Markel Insurance, Baillie Gifford, JDE and many more.
• We are seeking an ambitious business-to-business marketing professional with some pre-existing b2b marketing experience to join our business development team. There is no telephony involved.

Sanctuary Graduates (The Early Careers and Diversity Experts)

• We are the leading early careers and diversity recruitment experts – we help 100s of employers reach, attract and recruit the best graduates, interns and apprentices across all sectors.
• Partnered with the Social Mobility Foundation, we are passionate about, and thought leaders in, diversity within Early Careers.

What is the role? 

• Design and deliver a multi-channel marketing strategy aimed at bringing new employer clients into the business through lead generation.
• Deliver warm leads of interested employers for our Business Development team to nurture into client relationships.

Responsibilities include:

• Generating income.
• Consistent, insight led email marketing outreach via our marketing platform (Brevo).
• Managing Google advertising and collaborating with our PPC specialist.
• Managing client facing social media channels including LinkedIn, Facebook, Instagram, Dripify (LinkedIn automation) and TikTok to support with the wider marketing strategy.
• Managing our lead data platform Apollo.
• Creating compelling copy for our target audience.
• Analysing our marketing effectiveness – from open rate, clicks, conversion and sales data.
• Managing and keeping our database of leads up to date with relevant actions.
• Creating and managing the full marketing eco-system for the business.
• Using creative insights to produce relevant reactive marketing on our social media platforms.

What you should bring?

• Clear experience in B2B marketing delivering revenue and reaching targets.
• Able to quickly absorb the specialist knowledge around them to be able to market our products in a short time frame and hit the ground running.
• A can-do character, to rub off on colleagues and clients.
• Initiative: always finding a way to deliver.

Why should you apply?

• People – we have a lovely culture in our Norwich office.
• Bonus – you will earn bonuses for sales delivered from your marketing activities.
• Socials – we have regular socials, team days and weekends away. We also have regular business-wide monthly and seasonal celebrations and dedicated social secs who organise fun socials.
• Subsidised gym membership – you will have subsidised access to our in-office gym.
• Discounted office restaurant – enjoy our rooftop restaurant which is discounted for Sanctuary employees.
• Holiday & day off for your birthday – you will 25 days annual leave and we will give you the day off for your birthday to celebrate!
• Private healthcare – your wellbeing is a priority of ours and you will have access to Vitality private healthcare, with endless benefits.
• Pension scheme – we will provide a paid pension during your time at Sanctuary.